NIKE / making of
This artwork is made of huge, cargo / freight boxes. This modeled objects transfer us football culture affine impressions from the south of the black continent to Austria.
NIKE / 1 Teamshirt 8 recycled Bottles
Nike has unveiled their official team jerseys--made from plastic bottles found in landfills.
It takes eight plastic bottles to make one soccer shirt. The bottles came from landfills in Japan and Thailand.For Nike, using the recycled plastic isn't just a nice gesture to the environment. It takes 30 percent less energy to produce these eco-friendly shirts than with traditional materials.
A Step in the Right Direction
NIKE / red campaign
In 2009, Nike created the "Lace Up, Save Lives" campaign to launch its partnership with Product RED. Product RED was created in 2006 by Bobby Shriver and Bono "as a business strategy to raise awareness about the fight against HIV/AIDS in Africa [to] generate funds for the Global Fund to Fight AIDS, Tuberculosis and Malaria" (aka: the Global Fund). According to Nike "just by lacing up a pair of shoelaces in your favourite shoes and by going about your own life, you can help save someone else's." Sounds like a simple and noble endeavour but as they say 'the road to hell is paved with good intentions'.
